Assortment optimization under a multinomial logit model with position bias and social influence
نویسندگان
چکیده
منابع مشابه
Assortment optimization under a multinomial logit model with position bias and social influence
Motivated by applications in retail, online advertising, and cultural markets, this paper studies the problem of finding an optimal assortment and positioning of products subject to a capacity constraint in a setting where consumers preferences can be modeled as a discrete choice under a multinomial logit model that captures the intrinsic product appeal, position biases, and social influence. F...
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Motivated by applications in retail, online advertising, and cultural markets, this paper studies how to find the optimal assortment and positioning of products subject to a capacity constraint and social influence. We prove that the optimal assortment and positioning can be found in polynomial time for a multinomial logit model capturing utilities, position bias, and social influence. Moreover...
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ژورنال
عنوان ژورنال: 4OR
سال: 2015
ISSN: 1619-4500,1614-2411
DOI: 10.1007/s10288-015-0302-y